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Creator Guide — Build & Sell AI Tools

Turn your expertise into software. Build AI tools with no code and earn credits from every run.

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Meet The Sotally Creator

Tool Builder earning passive income

The Sotally creator economy is for anyone with domain expertise — marketers who know what makes great ad copy, developers who understand code review, teachers who know pedagogy. You don't need to be a programmer to build software on Sotally. Creators earn 70-85% of every credit spent on their tools. Top creators earn thousands of credits monthly from tools they built once. It's like publishing a book that earns royalties forever — except it takes 15 minutes, not 15 months.
"I built a tool in 15 minutes that now earns me 500 credits a month. That's $15/month for 15 minutes of work."

Sotally's creator platform lets anyone turn their expertise into AI-powered software. No coding required. Build a tool once, publish it in the marketplace, and earn credits every time someone runs it. This guide covers everything from your first tool to growing a profitable tool portfolio.

Use Cases

1

Build a Tool from Scratch

The Problem

You have expertise that others would pay for, but you can't code a web app.

The Solution

Use the 7-step no-code wizard: define inputs, write the AI prompt, set pricing, and publish.

Step by Step

  1. 1Go to /creator and click "Create Tool"
  2. 2Name it and write a clear description
  3. 3Define input fields (text, textarea, select, number)
  4. 4Write the AI prompt using {{input.fieldname}} variables
  5. 5Set pricing (start with 3-5 credits per run)
  6. 6Preview and test with sample inputs
  7. 7Publish to the marketplace

Result

A live, published AI tool in 15 minutes. Accessible to every Sotally user.

2

Use AI Canvas to Generate Tools

The Problem

You know what tool you want but don't know how to configure the AI prompt.

The Solution

Describe your tool in plain English — AI Canvas generates the complete configuration for you.

Step by Step

  1. 1Go to /creator/canvas
  2. 2Describe your tool: "A tool that generates LinkedIn posts from bullet points"
  3. 3AI generates name, slug, input fields, prompt, and pricing
  4. 4Review and customize the generated configuration
  5. 5Publish with one click

Result

AI builds your tool from a description. Even the prompt engineering is automated.

3

Grow Your Tool Portfolio

The Problem

One tool earns pocket change. How do you build a real income stream?

The Solution

Build 5-10 tools in your niche. Use analytics to see which perform best. Iterate based on user feedback and reviews.

Step by Step

  1. 1Start with 3 tools in your area of expertise
  2. 2Check analytics at /creator/analytics weekly
  3. 3Read reviews and iterate on underperforming tools
  4. 4Create tool bundles for common workflows
  5. 5Share your creator storefront to build an audience

Result

A portfolio of tools earning passive income. Top creators earn 2000+ credits/month from 5-10 tools.

Getting Started

  1. 1Sign up and go to /creator to access the Creator Studio
  2. 2Build your first tool using the 7-step wizard
  3. 3Or use AI Canvas (/creator/canvas) — describe your tool and let AI build it
  4. 4Set competitive pricing (check similar tools for reference)
  5. 5Share your creator storefront link to build an audience

Recommended Integrations

GithubSlackNotion

Frequently Asked Questions

How much can I earn as a creator?

Earnings depend on your tool quality and niche. A tool with 100 daily runs at 5 credits earns ~350 credits/day (at 70% revenue share). Top creators with portfolios of 5-10 tools earn 2000+ credits/month. Credits can be cashed out via Stripe at ~$0.03/credit.

Do I need to know programming?

No. The tool builder is completely no-code. You write a prompt (natural language instruction for the AI), define input fields, and publish. If you're more technical, you can use advanced features like multi-step pipelines and connectors.

What makes a successful tool?

The best tools solve a specific, repeated problem. "Generate LinkedIn posts" is better than "Write anything." Clear descriptions, good examples, and competitive pricing attract users. Read reviews and iterate.

Are my prompts protected?

Yes. Your tool prompts (the AI instructions) are encrypted and never shown to users. Users see the input form and output, but the prompt logic stays private. Your intellectual property is protected.

Related Guides

🚀Getting Started with Sotally📈AI Marketing Tools💻AI Tools for Developers

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